Human beings do not live in the objective world alone, nor alone in the world of social activity as ordinarily understood, but are very much at the mercy of the particular language which has become the medium of expression for their society. Edward Sapir on alone
The attitude of independence toward a constructed language which all national speakers must adopt is really a great advantage, because it tends to make man see himself as the master of language instead of its obedient servant. Edward Sapir on attitude
A firm, for instance, that does business in many countries of the world is driven to spend an enormous amount of time, labour, and money in providing for translation services. Edward Sapir on business
It is quite an illusion to imagine that one adjusts to reality essentially without the use of language and that language is merely an incidental means of solving specific problems of communication or reflection. Edward Sapir on communication
It is no secret that the fruits of language study are in no sort of relation to the labour spent on teaching and learning them. Edward Sapir on learning
A firm, for instance, that does business in many countries of the world is driven to spend an enormous amount of time, labour, and money in providing for translation services. Edward Sapir on money
Cultural anthropology is more and more rapidly getting to realize itself as a strictly historical science. Edward Sapir on science
English, once accepted as an international language, is no more secure than French has proved to be as the one and only accepted language of diplomacy or as Latin has proved to be as the international language of science. Edward Sapir on science
The modern mind tends to be more and more critical and analytical in spirit, hence it must devise for itself an engine of expression which is logically defensible at every point and which tends to correspond to the rigorous spirit of modern science. Edward Sapir on science