It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world. Simon Mainwaring on society
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. Simon Mainwaring on society
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. Simon Mainwaring on society
The keys to brand success are self-definition, transparency, authenticity and accountability. Simon Mainwaring on success
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide. Simon Mainwaring on success
Social media is not about the exploitation of technology but service to community. Simon Mainwaring on technology
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. Simon Mainwaring on technology
Technology is teaching us to be human again. Simon Mainwaring on technology
Like all technology, social media is neutral but is best put to work in the service of building a better world. Simon Mainwaring on technology
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. Simon Mainwaring on technology
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. Simon Mainwaring on technology
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. Simon Mainwaring on technology
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. Simon Mainwaring on technology
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide. Simon Mainwaring on technology
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy. Simon Mainwaring on technology
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. Simon Mainwaring on trust
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. Simon Mainwaring on trust
Like all technology, social media is neutral but is best put to work in the service of building a better world. Simon Mainwaring on work
Work with your competitors when the interest of the community and planet are at stake. Simon Mainwaring on work
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance. Simon Mainwaring on work