6 Quotes By William Bernbach

---

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach on art

Word of mouth is the best medium of all.
William Bernbach on business

In communications, familiarity breeds apathy.
William Bernbach on communication

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach on science

I warn you against believing that advertising is a science.
William Bernbach on science

The most powerful element in advertising is the truth.
William Bernbach on truth